By Cris Evert Lato
Cebu Daily News
Posted date: May 27, 2009
Cebu Daily News / Enterprise
After cashing in on adventure tourism when he set up the Sky Experience Adventure series last year, Cebuano businessman Richard L. King is investing on another tourism-related sector – medical tourism.
King, chairman of J. King and Sons Company, Inc. said the company would open diagnostic screening center on the seventh and eighth floors of the Crown Regency Hotels and Towers in Osmeña Boulevard in the fourth quarter of the year.
“The concept is to provide comfort and convenience for medical tourists. What they’ll just do is to check in the hotel and wake up in the morning knowing that they can step in a screening center inside the hotel without to endure long waiting lines,” he said.
King said the company has partnered with a major hospital organization but has yet to firm up the contract and the memorandum of agreement.
He said the 2,000 square meter facility (1,000 square meters per floor) will also cater to walk-in clients and Club Ultima members, a club membership structure which the company also runs.
King said this facility also works to the advantage of club members who can pay for their executive check-ups in advance and save on costs.
“The trend today is towards health consciousness and that’s what we’re getting at for this new facility,” King told Cebu Daily News in an interview last week.
The Sky Experience Adventure included entertainment facilities, such as the edge coaster ride and sky observatory at the top floors of the company’s Crown Regency Hotel in Fuente Osmena.
Apart from this recent developments, King said the company continues to invest on multi-million tourism developments in at least six Philippine locations to increase the country’s bid to become the top tourist destination worldwide.
He said long term plan is to put up diagnostic screening centers in other tourism projects.
These developments include those located in Cebu, Boracay Island in Aklan, Davao and Makati. There are also planned investments for Panglao Island, Bohol and Tagaytay City located in the provinces of Cavite and Batangas.
King said they are working towards creating a fully-integrated tourism business banking on the company’s strength as a player in the real estate and hospitality industries since 1991.
In Cebu, the company owns Crown Regency Hotels and Towers and Club Ultima in Osmeña Boulevard and two other Crown Regency hotels in barangay Guadalupe, Cebu and Lapu-Lapu City.
The company also owns three resorts in Boracay Island. These are the newly-opened Crown Regency Resort in station 3, Crown Regency Resort and Convention Center in station 2 which is undergoing construction and Crown Regency Prince to be opened this month in station 1.
King said they are still in the planning stage on what specific projects to establish for the existing properties in Panglao and Tagaytay.
The company started with Prince Court Hotels and Suites in 1991.
The company also owns Best Inn, First Laundy Services, MetroSports Center and Vital-C health products among others.

- Bizman Invests On Medical Tourism




















Recent Comments